DD239 - The Transformation Transaction
People don't buy products. They buy transformations. They buy the version of themselves that exists after their problem is solved. The transaction is the vehicle. The transformation is the product.
People don't buy products. They buy transformations. They buy the version of themselves that exists after your product solves their problem. Most entrepreneurs are selling information, features, and deliverables. That's why they struggle. The operator who dominates understands this: the transaction is just the vehicle. The transformation is the product. Your daily podcast is the transformation engine. Every episode is a micro-transformation. A shift in perspective. A new way of seeing the game. If you like what you heard today, DM Adam J Carswell on LinkedIn. That's it.
