DD233 - The Customer Avatar
Know exactly who you're talking to before you ever say a word. The more specific you get, the more universal your appeal becomes.
Frank Kern built his empire on knowing exactly who he was talking to. Most entrepreneurs broadcast to everyone and move nobody. The avatar is everything. Your daily podcast is the customer avatar in action — every episode is a conversation with one person, not a crowd. The more specific you get, the more universal your appeal becomes. If you like what you heard today, DM Adam J Carswell on LinkedIn. That's it.
