DD232 - The Psychology Play
Marketing is understanding psychology. People don't buy what you have. They buy what they believe it will do for them. That's the positioning game.
Frank Kern said the truth that most people miss: marketing is understanding psychology. People don't buy what you have. They buy what they believe it will do for them. They buy certainty, relief, the version of themselves after their problem is solved. Your daily podcast is the psychology play — every episode is a new entry point into the mind of your ideal listener. If you like what you heard today, DM Adam J Carswell on LinkedIn. That's it.
